Dads Directory is a local family guide built by a real dad, for dads. We're building the most useful, honest resource for local families — the kind of site that gets bookmarked on a Friday night and actually used on a Saturday morning.
Every listing is hand-picked and written by us. No automated directories, no copy-paste from Google. Just genuine recommendations that parents actually trust.
If you run a local business and want to be part of what we're building, here's how it works.
Free Listing
We hand-pick businesses we think local dads will genuinely find useful. If yours makes the cut, you get a basic listing with your name, location, category and a short description — completely free.
Updated Listing — £15 one-off
Want your listing to properly represent your business? For a one-off fee we'll flesh it out with everything families need to know with full description, opening hours, pricing, age suitability, facilities, your website and social links, and any photos you send over.
Review Visit — Free Entry + £50
We visit your venue as a family for a real experience. We take our own photos, spend proper time there and write an honest review that families actually want to read. The kind of write-up you'll want to share on your own socials.
What you get:
- A full written review on your listing page
- Real photos from our visit
What we need from you:
- Free entry for our family (2 adults, 2 children)
- £50 toward our time and content creation
We keep it honest, we're not here to write fluff. But we're also not here to catch anyone out. Our goal is always to show what makes your place worth a visit.
Site Sponsor — £150/year
Want a consistent presence on the site? Sponsorship gets your logo, name and website link in our sponsors section.
Sponsorship is reviewed annually. We price it to reflect the size of our audience at the point of renewal, so getting in early genuinely gets you the best rate. One payment per year, no monthly admin, cancel at renewal if it's not working for you.
Coming Soon — Featured & Homepage Spots
As the audience grows we'll be adding featured listing spots. Top of category placement, homepage features and seasonal spotlights around school holidays and key family dates. Priced to reflect the audience we've built by then.
If you want first dibs when these go live, drop us a message and we'll add you to the list.
A Straight Talking Note
We launched recently and we're not going to pretend otherwise. We're not promising you thousands of visitors tomorrow.
What we are building is the most genuinely useful local family guide around, the kind that gets shared in local parent groups and recommended between friends. The businesses that come on board early help us build that, and they'll always get priority as the site grows.
If any of this sounds interesting or you just want a chat, get in touch below.